MATTER and SHAPE — partners activation
MATTER and SHAPE — partners activation
MATTER and SHAPE beyond the salon.
As part of its hors les murs program, MATTER and SHAPE extends the dialogue initiated during the salon into the city and throughout the year.
Lately with BIRKENSTOCK 1774 we invited our community to discover the brand’s creative direction at their Paris studio on Rue Saint-Honoré.
At MATTER and SHAPE, our objective is to support and highlight our partners beyond the time of the salon. We activate our community to create relevant visibility through targeted moments in the design ecosystem. These activations bring together designers, creatives, collectors and industry profiles through curated formats. The focus is on creating meetings, conversations and opportunities for collaboration in a controlled and intentional context.
With BIRKENSTOCK 1774, this activation reflects our approach. The studio becomes a space to present objects, materials and collaborations to a selected audience.
This allows us to build continuity, maintain visibility and generate value beyond the salon for our partners and more.
