About the brand

Natalia Criado has built her brand with a multitask-driven creative approach. Born in Colombia, she discovered her design talent early on, obtaining an Industrial Design diploma in MIlan. In 2011, she founded her jewelry and accessories brand, drawing inspiration from Colombian and Italian cultural legacies. Collaborating with artisans from both countries, Natalia merges contemporary design and craftsmanship, creating objects with minimal geometric shapes. Noteworthy is her ‘Joyas en Casa’ collection, redefining tableware with sculptural mastery. Each piece seamlessly transitions between functionality and decoration, embodying a sense of time and storytelling. Her collaborations with brands like Dyptique, SSENSE, Vero, and Loto del Sur highlight her sustainable practice, emphasising the rich traditions of artisans.