Drawing from a long dynasty and tradition, Guido Bitossi founded the factory in 1921, which today is proudly known as Bitossi Ceramiche. In the early fifties, the company’s evolution took a modern vein under the artistic direction of Aldo Londi, a man with an innate creative and aesthetic sense. Over the years, many designers have contributed to the productions of Bitossi, names including Ettore Sottsass, Nathalie Du Pasquier, FormaFantasma, Max Lamb, Faye Toogood and many others.